Oneda Corporation, is a third-generation, family-owned, contract precision metal stamping manufacturer in Columbus, Georgia, primarily serving the automotive and heating and air conditioning industries.
Having originally worked with the Southeastern Trade Adjustment Assistance Center (SETAAC) on several projects, they learned that the Georgia Manufacturing Extension Partnership (GaMEP) at Georgia Tech was now offering marketing services to its manufacturing clients.
Oneda worked with the GaMEP to develop and implement a strategic marketing plan. GaMEP group manager and marketing expert, Katie Takacs, helped the company develop a plan that included goals, tactics to meet the goals, and a system to track progress on the plan. Some of the tactics included revamping the company’s LinkedIn profile, rebuilding their website to include more content and an improved experience for the end user, and developing a series of email campaigns. As a result of their work with Takacs, the company grew their social media following, increased customer engagement, and generated more leads. Read their story here.
The Southeastern Trade Adjustment Assistance Center (SETAAC), a federally funded program, housed out of the Enterprise Innovation Institute (EI2) at Georgia Institute of Technology, is supported by the U.S. Department of Commerce’s Economic Development Administration, and provides matching assistance funds to firms experiencing declines due to import competition.